Categorie archief: Marketing

The Lessons We Learn From Geese

Fact 1:
As each goose flaps its wings it creates an “uplift” for the birds that follow. By flying in a “V” formation, the whole flock adds 71% greater flying range than if each bird flew alone.
Lesson:
People who share a common direction and sense of community can get where they are going quicker and easier because they are traveling on the thrust of one another.
Fact 2:
When a goose falls out of formation, it suddenly feels the drag and resistance of flying alone. It quickly moves back into formation to take advantage of the lifting power of the bird immediately in front of it.
Lesson:
If we have as much sense as a goose we stay in formation with those headed where we want to go. We are willing to accept their help and give our help to others.
Fact 3:
When the lead goose tires, it rotates back into the formation and another goose flies to the point position.
Lesson:
It pays to take turns doing the hard tasks and sharing leadership. As with geese, people are interdependent on each other’s skills, capabilities and unique arrangements of gifts, talents or resources.
Fact 4:
The geese flying in formation honk to encourage those up front to keep up their speed.
Lesson:
We need to make sure honking is encouraging. In groups where there is encouragement the production is much greater. The power of encouragement (to stand by one’s heart or core values and encourage the heart and core of others) is the quality of honking we seek.
Fact 5:
When a goose gets sick, wounded, or shot down, two geese drop out of formation and follow it down to help and protect it. They stay with it until it dies or is able to fly again. Then, they launch out with another formation or catch up with the flock.
Lesson:
If we have as much sense as geese, we will stand by each other in difficult times as well as when we are strong.

Marketing Blue

I think blue is my favorite color. I like blue. Then orange. And pink I like third best, I think. So why blue? I don’t know. I just like it. Blue is nicest, I don’t need to think about it. That will probably make me one of the many people who likes blue best over all other colors, but I don’t care. Blue is safe.

My local paint supplier tries to sell me blue paint. In the old days blue used to be just blue. The paint supplier would say “blue is better than purple, pick blue”. Nowadays, things are different. The paint supplier tries to get into my head. He tries to manipulate my possibly purple thoughts. He tells me “Do you like blue?” I think, yes. He goes on… “Then you are probably a smart and loyal person, sensitive and caring. Blue brings you harmony and it calms you. Blue stands for wisdom, honosty, power and idealism. So use blue for your study and bedroom.”

I get really angry. I think, so… That is what blue is about now? Blue is being MARKETED? My paint supplier could just have told me “Blue. It’s what you expect.” Why… why can’t blue just be blue and stay blue?

I view blue from a whole negative perspective now. Blue feels used. Blue is ruined. 
I think pink is now my favorite color. “Pink. Bizarre, but pretty.” There you go.